For Samsung, innovation is more than a pursuit; it is the very soul of the brand.

Across the globe and within Africa’s dynamic markets, Samsung continues to reshape how people live, work, and create.

Each milestone, from the Galaxy S Series to the Z Fold and Z Flip revolution, pushes boundaries, redefines expectations, and inspires a new era of digital sophistication.

This enduring passion for creativity and technology earned Samsung the prestigious title of the Edge Innovative Mobile Phone Brand of the Year’, at the 13th MARKETING EDGE Awards, held in Lagos under the theme “Excellence Beyond Borders.”

A Decade of Transformative Innovation

Over the years, Samsung has consistently demonstrated what it means to lead through purposeful innovation.

Each product launch tells a story of advancement, from foldable smartphones that redefine mobility to

AI-powered cameras that capture life with precision and emotion.

Furthermore, the brand has evolved beyond making devices to creating an ecosystem.

Its Galaxy range integrates phones, tablets, wearables, and smart home devices into a seamless digital experience.

Through this ecosystem, Samsung continues to make technology not just powerful but personal.

Technology Designed Around People

Samsung believes that innovation must begin and end with people.

Every Galaxy device is designed to enhance real-life experiences, whether improving productivity, creativity, or entertainment.

In addition, through its expanding network of Samsung Experience Centres across Nigeria and West Africa, the brand allows consumers to interact directly with its products, receive expert guidance, and enjoy personalized services.

The brand reaffirmed that this hands-on engagement strengthens consumer trust and loyalty, ensuring that innovation remains meaningful, accessible, and user-driven.

Prestige and Accessibility for Every User

Samsung continues to redefine what it means to own a smartphone by combining luxury, functionality, and inclusivity.

While its flagship models, the Galaxy S and Z Series, represent the pinnacle of design and performance, its A and M Series provide high-quality, affordable options for diverse users.

Moreover, the brand emphasized that this range reflects its belief in technology without barriers.

Samsung seeks to make innovation available to everyone, allowing every user, from professionals to students, to experience prestige, reliability, and style at their own price point.

Reinforcing Its Commitment to Excellence

In response to the recognition, the brand reaffirmed its unwavering commitment to pushing the frontiers of innovation and design.

Samsung stated that its philosophy remains rooted in creating technology that empowers people and enriches lives.

Additionally, the brand reiterated that every Galaxy device embodies a promise,  which is to deliver excellence Aside these, it also to inspire creativity, and keep people connected to what matters most.

It noted that the award as Most Innovative Phone Brand of the Decade reflects its vision to keep leading the global mobile technology evolution.

According to the brand, this milestone also validates its dedication to sustainability, digital inclusion, and consumer satisfaction.

Samsung continues to invest in eco-friendly materials, local partnerships, and advanced research to create products that are not only smarter but more responsible.

A Future Driven by Vision

As Samsung looks to the future, it remains focused on shaping the next era of connected living through intelligent design, smart innovation, and localized impact.

The brand reiterated that it will continue to explore new possibilities that empower users and strengthen Africa’s growing digital ecosystem.

For Samsung, innovation is not a destination but a continuous journey .

Indeed, it is one defined by imagination, purpose, and the relentless drive to transform everyday life.