In a night dedicated to celebrating excellence in brand building and strategic communication, Tolu Olanipekun, Head of Marketing at Mouka Foam, emerged as a beacon of industry leadership. She clinched the coveted Outstanding Marketing Personality of the Year award at the Marketing Edge Awards 2025.

The ceremony brought together Nigeria’s most influential marketing professionals, brand custodians, and communications strategists. It was held on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja. Marketing Edge, one of Nigeria’s foremost marketing and advertising publications, hosts the event annually. The event recognizes individuals and organisations that demonstrate exceptional innovation, consistency, and impact in the field.

Olanipekun’s recognition celebrates a remarkable career spanning over a decade and a half. It is marked by strategic excellence and an unwavering commitment to consumer-centric marketing. She helped redefine brand narratives in the health, hygiene and homecare segment during her early days at Reckitt Benckiser. She later led transformative campaigns at FrieslandCampina and now Mouka. Her journey shows vision, grit, and growth.

She currently leads the marketing efforts at Mouka Foam. Mouka is a trusted name in sleep and wellness products. Olanipekun has steered the brand through bold repositioning strategies. These strategies not only amplified its relevance but also deepened emotional connections with consumers. Her campaigns consistently break the clutter in a crowded media landscape. They deliver both creative storytelling and measurable results.

Speaking at the event after she received the award, an elated Olanipekun remarked: “This recognition is truly humbling. For me, it is not just an award but a call to keep raising the bar and delivering excellence. Marketing is about connecting brands to people in ways that add value to their lives, and I am grateful to my team and mentors who have been part of this journey.” Her statement captures the essence of a marketer who sees beyond campaigns and billboards. She believes in purpose-driven branding that touches lives.

Industry stakeholders praised the choice of Olanipekun as one of this year’s honourees. They cited her ability to blend creativity with commercial insight. Marketing Edge explained the selection, stating they based it on “her strategic influence in redefining brand narratives across multiple sectors, as well as her role in mentoring upcoming marketers and driving industry-wide innovation.”

Indeed, Olanipekun’s success story is not just about individual achievement. It is also about the impact she continues to make on teams, brands, and the broader marketing ecosystem. Her leadership style, collaborative, curious, and always forward-thinking, positioned her as a respected voice on industry panels and in executive boardrooms alike. With this recognition, Olanipekun is poised to further solidify her role as a thought leader and trailblazer in Nigeria’s marketing and brand communication space. Whether through groundbreaking campaigns at Mouka or mentorship initiatives across the industry, her influence is set to expand in the years to come.

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