Raab cautions brands to pay attention to data regulations
By Felicia Nwosu
As Nigeria joined the rest of the globe to mark this year’s World Data Privacy Day on January 28, a seasoned data protection and privacy leader, David Raab, founder/CEO Customer Data Platform Institute, has cautioned organizations/brands to pay close attention to the regulations which apply to their particular customers, data types, and purposes, which he said, vary greatly by jurisdiction.
Raab offered insights into how development institutions, governments, and the private sector can play a critical role in addressing privacy risks in an exclusive interview with MARKETING EDGE.
According to information made available on the National Today, about 4.66 billion people are active internet users, indicating an incalculable amount of unsecured data waiting to be pilfered.
“In addition, they should recognize that consumers usually do not want their data to be shared, and very much want to be told how it will be used and to be given options to reject usages they dislike. Globally, the most important privacy law is the EU General Data Protection Regulation (GDPR), which sets the standard for many other countries’ regulations. The U.S. California privacy laws also set an important benchmark. Again, the local laws that apply to your own business are most important,” he said.
The data specialist advised consumers to make safeguarding their personal information a priority as they continually engage in an increasingly digital world.
“The role of consumers is to be careful to consider when to give and withhold consent, and to take care that they do not allow bad actors to steal their data. This takes considerable vigilance. Not every organization will obey the regulations, so consumers need to consider who they do business with.
The notable founder/CEO of Customer Data Platform Institute also highlighted some of the likely data trends that will take the center stage this year.
“Likely data trends include increased restrictions related to privacy, such as Google’s deprecation of third party cookies and Apple’s enforcement of application tracking consent rules. We can expect companies and regulators to be more rigorous in their enforcement as public pressure to do this increases. A related trend is greater reliance on data a company collects directly from consumers (“first party data”), since this is less subject to restriction by other firms.”
January 28, is set aside as the international day to empower people and businesses to respect privacy and build trust. It is celebrated each year to commemorate Convention 108, which remains the first legally binding international treaty on data protection signed in 1981.It is also to raise awareness and promote privacy and data protection best practices. It is currently observed in the United States, Canada, Nigeria, Israel and 47 European countries.
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