Publicis Groupe appoints Lalatendu Das as CEO Publicis Media South Asia
By Oluwaseyi Lawal
Publicis Groupe South Asia has promoted Lalatendu Das (LD), CEO of Performics India, to the newly established position of CEO for Publicis Media South Asia.
In this role, LD will continue to report to Anupriya Acharya, CEO of Publicis Groupe South Asia, and collaborate closely with Jai Lala, CEO of Zenith India; Rathi Gangappa, CEO of Starcom India; Sejal Shah, MD of PMX India; along with other media executives.
Das became part of Publicis Groupe India in early 2022 as the CEO of Performics India, where he expanded the client portfolio over the past three years.
Prior to this, he spent nearly ten years with McKinsey, serving as a Partner and co-founding member of McKinsey Digital Labs in the Asia-Pacific region. There, he co-led the Digital/Technology practice, focusing on creating new digital ventures, transforming customer experiences, and leveraging advanced analytics. He also held operational roles at Tata Consultancy Services for over ten years. With an engineering background and a postgraduate degree in Business Management from IIM Ahmedabad, LD brings 25 years of professional experience.
Anupriya Acharya, CEO of Publicis Groupe South Asia said, “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets made him uniquely qualified to drive significant value for our media clients. We are really excited to have him take on this new mandate.”
Lalatendu Das said, “I am delighted to be leading Publicis Media South Asia at an exciting, pivotal, and transformative time. It has scaled capabilities across strategy, insights and analytics, data and technology, and a strong and established portfolio of brands in its client roster. I look forward to keeping the growth momentum going, delivering industry-first offerings and tangible, exponential growth for clients. The canvas is vast, and the opportunities are huge.”
Separately, Tanmay Mohanty, the South Asia CEO of Publicis Media Services, is departing to explore new opportunities. He was responsible for managing the media operations of both Zenith India and Starcom India, along with overseeing the Media Product & Solutions Portfolio.
Acharya said, “I would like to thank Tanmay for his contributions which have been invaluable. During his tenure with us, our media services and capabilities have not only scaled up tremendously with some of our biggest clients, but they have become the best offerings in the market. We wish him the very best in his future endeavours.”
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