Public Relations Global Network (PRGN), one of the world’s largest international networks of independent public relations firms, has officially joined the International Communications Consultancy Organisation (ICCO) as a direct member.

This move aims to deepen global collaboration and strengthen the collective voice of independent PR consultancies in shaping the industry’s future.

Industry reports note that this partnership comes at a critical moment for the communications profession in 2025. As the consultancy landscape continues to evolve with increasing convergence of disciplines, the rise of emerging technologies, and intensified scrutiny on ethics, purpose, and influence, independent networks like PRGN are stepping up to play a pivotal role. They bring agility, authenticity, and valuable local insight to the global stage.

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“Starting a membership in ICCO is a strategic move for PRGN and a next step to elevate its position globally as an independent network,” said Natacha Clarac, President of PRGN and General Manager of Athenora Consulting in Brussels.

“While PRGN can step up visibility through ICCO’s communications platforms, member agencies will be able to take part in global professional knowledge sharing and benefit from opportunities to further develop agency operations. Furthermore, we’d like to take part in and contribute to global conversations about the future of the communications profession that ICCO is spearheading.”

With over 50 members across six continents and a presence in more than 30 countries, PRGN brings a unique perspective to ICCO’s global forum. This is particularly relevant as brands and organisations navigate heightened stakeholder expectations, rapidly shifting public discourse, and the increasing demand for communications that deliver real-world impact. Founded in 1992, PRGN offers local expertise with global reach, assisting clients in achieving communications success across borders.

Andras Sztaniszlav, Interim CEO of ICCO, welcomes the development: “ICCO is dedicated to representing the PR consultancy industry on a global scale. It is crucial we reflect on the changes in the consultancy business: global PR firms and local agencies have seen competition from both private equity-backed and M&A-driven consultancies, as well as independent PR networks. While ICCO continues to support national PR associations, we welcome independent networks as they represent a new type of agency management system. PRGN’s outreach spans across continents, so we expect to share their views and insights, and have them contribute to our advocacy work as well.”

As the world in 2025 grapples with political, social, and environmental complexity, both organisations are reaffirming the importance of collaborative leadership, ethical communications, and inclusive dialogue. This new partnership reflects a shared vision to future-proof the profession by supporting the diverse voices, experiences, and models of practice shaping the next chapter of public relations.

About ICCO

ICCO itself is the global voice of public relations and communications consultancies. It represents over 3,000 agencies across continents, with a membership comprising 41 associations representing 81 countries globally. ICCO elevates standards of ethical and effective communications by advocating, networking, and collaborating internationally.