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Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

Elizade JAC Motors unveils Taaooma as First-Ever Brand Ambassador, Presents Her with a JAC JS6 SUV

Elizade JAC Motors has announced the appointment of award-winning comedian and content...

IMC

Features

Chain Reactions Africa: Winning with brands; winning with laurels

Chain Reactions Africa is a leading full-service strategic communications consultancy...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

How experts are using AI agents to accelerate business success

Artificial Intelligence is making a strong statement, changing how industries...