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Mad stars 2025: Get ready to discover the industry’s powerful possibilities

MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started...

World Marketing Council sets stage for global unity with Charter signing

A new era in global marketing collaboration is on the horizon as the World Marketing...

IMC

Features

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and...

Evertop Realties Limited, positioned for laying foundations for brighter future in Nigeria’s real estate sector

In the bustling heart of Lagos, where the relentless energy of a nation converges,...

How brands and government can market the priceless value of peace

In a world frequently riven by division and violence, the desire for peace goes...