Spotlight

LATEST NEWS

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

IMC

VL Magazine debuts in Lagos, redefining storytelling,  digital publication in Africa

It was an evening of innovation and excitement in Lagos as VL Magazine officially...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...


Features

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising...

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...