Spotlight

LATEST NEWS

Omnicom Media taps Ellen Griffin to drive OMD’s global reinvention agenda

The shift did not arrive quietly. It moved with intent. It carried urgency. And almost...

How Nigerian brands turned Mother’s day 2026 into a linguistic, visual, and cultural showcase- Part 2

If Part 1 of Mother’s Day 2026 demonstrated how Nigerian brands moved from generic...

IMC

ARCON says no vacuum in government despite absence of governing council

The Advertising Regulatory Council of Nigeria (ARCON) has responded to concerns raised...

Turkish Airlines records 10% higher passenger capacity in January 2026

Turkish Airlines said it carried 7.6 million passengers in January 2026. Additionally,...

Features

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its...