Spotlight

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AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It now...

SKOT Communications launches Academy to shape Global Storytellers

SKOT Communications, a global strategic communications consultancy, has launched...

IMC

Features

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging...

UBA: An African brand with significant global footprints

The hallmark of a strong financial institution is a combination of factors,...