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Advertising in 2025: How global leaders are shaping the year’s spend trajectory

Global advertising entered 2025 with unprecedented scale and sharper focus. With...

Israel Obatunde to Speak at African Beauty Summit Awards in UK

Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced...

IMC

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

Alausa Wears New Cap at Noah’s Ark

[caption id="attachment_14" align="alignright" width="224"] Abolaji Alausa, Executive...

Features

The B2B Gen AI shortlist

In today's fast-paced business world, the generative AI market is exploding....

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past...