Spotlight

LATEST NEWS

MARKETING EDGE ONTV hosts Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will spotlight Israel Obatunde, Chief Executive...

Biodun Shobanjo calls for deeper storytelling, congratulates MARKETING EDGE on legacy of excellence

Advertising doyen and Chairman of Troyka Holdings, Biodun Shobanjo, delivered a stirring...

IMC

My first agenda is to reduce LASAA rate-OAAN President

My first agenda is to reduce LASAA rate-OAAN President President, Outdoor Advertising...

Dentsu Aegis Network acquires Premier Media Company and Adams Media in Ghana

Dentsu Aegis Network today announces the acquisition of two leading media buying...

Features

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything....