Spotlight

LATEST NEWS

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

NYF has assembled a global panel of respected strategy leaders from top-tier agencies....

IMC

Omokehinde Thomas elevated to marketing manager at Seven Up Bottling Company

Omokehinde Thomas has been appointed Marketing Manager for the Energy and Hydration...

From transition to turnaround: Guinness Nigeria’s reinvention signals stability, renewed growth

Momentum returned with clarity and purpose as Guinness Nigeria Plc closed an extended...

Features

When platforms publish harm, responsibility follows

In a recent case, a Lagos State High Court located at Tafawa Balewa Square granted...

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....