Spotlight

LATEST NEWS

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

IMC

LAIF sets December 5 deadline for Young LAIFERS entries

The organizers of the Lagos Advertising and Ideas Festival (LAIF) Awards have set...

MTN Nigeria launches disney mobile web service

Leading telecommunications giant, MTN Nigeria has partnered with Walt Disney Company...

Features

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time,...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more...