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Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

IMC

Reclaiming power of PR: Industry leaders call for reinvention, ethics, strategic innovation

In Nigeria, public relations is no longer merely a tool for polishing images. It...

3 Schools emerge finalists in Glo Innov8 STEM Challenge for Girls

The Glo Innov8 National STEM Competition for girls in senior secondary schools across...


Features

The new content discipline: building trustworthy content in the age of AI

As generative tools become more widespread and production costs continue to...

Will Nigeria follow Australia’s lead on social media age limits?

Snap, the company behind Snapchat, has long been a favorite among younger audiences,...

The future of AI in advertising, through the eyes of the consumer

For years, conversations about the future of advertising focused on technology....