Spotlight

LATEST NEWS

Mad stars 2025 announces a truly global executive jury

MAD STARS is proud to announce the four international industry leaders who will preside...

Eniola Mayowa: The quiet catalyst for brand excellence and purposeful leadership eyes Lagos NIPR VPI

In a world increasingly driven by visibility, there are still those whose work speaks...

IMC

Indigo bags new award

Integrated Indigo Limited has emerged winner of the ‘West Africa’s Best in Class...

2019 General Elections: Experts decry low patronage by politicians

Barely a week to the 2019 general elections; indications have emerged that most practitioners...

Features

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...