Spotlight

LATEST NEWS

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

IMC

Nigerite Appoints Noah’s Ark for Advertising Brief

…As agency hauls new businesses Nigeria’s leading building component solutions...

Indigo Wins NBC's PR Business

Integrated Indigo Limited, one of Nigeria’s leading Public Relations agencies,...

Features

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Building credible brand image through awards

Award-winning is important in any sector, but for one as unique and essential...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion;...