Spotlight

LATEST NEWS

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

ARCON inducts 45 fellows, tasks inductees to be gatekeepers of advertising industry

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 45 Nigerians who...

IMC

OAAN Receives Over 70 Entries for Poster Awards

Over 70 entries have been received from members of Advertising Agencies Association...

Brandzone CEO, Malize Emerges Marketing Personality of the Year

The CEO, Brandzone Consulting LLC, Chizor Malize, has received the prestigious Marketing...


Features

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...