Spotlight

LATEST NEWS

When Christmas became a canvas: How brands turned festive familiarity into creative currency

Christmas advertising seldom involves surprise. The colours are conventional, the...

ADVAN sets stage for continental showcase as African Marketing Excellence Awards return in 2026

Nigeria’s advertising and marketing ecosystem is set for another moment of continental...

IMC

Felicia Nwosu wins LaPRIGA 2025 Media Excellence Award

Felicia Nwosu took centre stage at the 10th Lagos Public Relations Industry Gala...

PRCAN mourns John Ajayi, Founder of MARKETING EDGE

The Public Relations Consultants Association of Nigeria (PRCAN) has expressed deep...


Features

A Christmas Message to the Creative Community

At the end of the year, there’s this nice, quiet moment when everything just...

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...