Spotlight

LATEST NEWS

Coca-Cola Board elevates new officer, lifts dividend for 64th straight year

The Board of Directors of The Coca-Cola Company has moved decisively to reinforce...

Data protection crackdown: Temu faces Nigeria data probe

Nigeria’s Data Protection Commission, NDPC, opened a formal investigation into...

IMC

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Global hyper personalization market accelerates toward 67.9 billion dollar milestone by 2031

Across global markets, personalization has moved from a value add to a core growth...


Features

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for...