Spotlight

LATEST NEWS

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

IMC

PR must bridge the gap between digital agriculture innovation and public adoption- Maryam Abdullahi

As Nigeria confronts mounting pressures of food insecurity, climate disruption, and...

Stanbic IBTC Bank Nigeria PMI: New orders return to growth as selling price inflation eases to lowest in over six years

The Nigerian private sector returned to growth in February, thereby reversing the...

Features

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit...

Brands with enduring taglines that reignite flashback to iconic brand storytelling

Brands with enduring taglines have continued to  reignite flashback to iconic...

Driving growth through sustainability: FirstBank’s commitment

FirstBank’s Commitment sustainability has become a critical priority for businesses...