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Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

IMC

How MARKETING EDGE became the toast of Abuja @ NAC 2025

Indeed, even across the globe, it is not every day that a publication rises beyond...

Sahara Group Foundation launches its 16th Sahara Go Recycling Hub to boost environmental sustainability, economic empowerment

Sahara Group Foundation, the corporate social impact arm of Sahara Group, has commissioned...


Features

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative...