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LATEST NEWS

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...

DStv to offer dual commentary in English and Pidgin for AFCON 2025

DStv has announced that it will introduce dual commentary options in English and...

IMC

Dentsu Aegis to become 100% digital economy business by 2020

Dentsu Aegis Network sub-Sahara Africa is aggressively refocusing its attention away...

CMC Connect GMD, Badejo-Okusanya, honoured at LaPRIGA 2017

Group Managing Director of CMC Connect (Perception Managers), Mr. Yomi Badejo-Okusanya,...

Features

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey...

Nigeria’s data dilemma: Streaming dreams, soaring bills

 In living rooms across Nigeria, the satellite dish is fading into history....

The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest...