Spotlight

LATEST NEWS

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025 with...

Netflix-Warner Bros deal sparks industry shockwave

Netflix’s agreement to acquire Warner Bros Discovery’s film and streaming assets...

IMC

Okoro urges creatives to harness streaming, brand synergy for growth

Veteran Nollywood actor, Ikechukwu Okoro has urged the Nigerian creative industry,...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...


Features

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...