Spotlight

LATEST NEWS

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe distance...

Anthropic upgrades Claude with ability to use computers, complete tasks autonomously

Artificial intelligence company, Anthropic, has introduced a major upgrade to its...

IMC

Four-year-old ARCON advertising policy sparks fresh global debate after Elon Musk tweet

A policy that many in Nigeria’s advertising industry had long considered settled...

Global Alliance President backs Nigeria to deliver historic World PR Forum

Professor Justin Green, President Global Alliance for Public Relations and Communication...

Features

The brands that turned the crescent moon into a creative canvas

Eid al-Fitr marks the end of Ramadan’s 30 days of fasting, prayer, and spiritual...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that...