Spotlight

LATEST NEWS

Vodafone consolidates creative business under Publicis Groupe

Vodafone has awarded Publicis Groupe a major creative mandate that brings together...

SERAS Africa Sustainability Awards celebrates 19th edition, honours continent’s impact leaders

The 19th edition of The SERAS Africa Sustainability Awards, widely acclaimed as the...

IMC

AAAN inducts 8 new members at 52nd AGM in Ibadan

The Association of Advertising Agencies of Nigeria (AAAN) officially inducted eight...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Features

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle,...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...