Spotlight

LATEST NEWS

The rise and rise of a relentless spirit: John Ajayi’s extraordinary journey from humble beginnings to lasting legacies

The story of John Olulope Ajayi, fnimn, NGE, was never one of privilege. It was one...

FirstBank powers Mainland Laffs 3.0 to light up Lagos

The Balmoral Convention Centre at the Sheraton in Ikeja underwent a remarkable transformation...

IMC

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia and the...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

Features

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign,...