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ARCON salutes MARKETING EDGE Founder,  John Ajayi, mourns industry loss

The Advertising Regulatory Council of Nigeria (ARCON) has expressed profound sorrow...

AT3 Resources mourns John Ajayi, hails his enduring impact on marketing communications

Integrated marketing communications agency, AT3 Resources, has expressed deep sorrow...

IMC

Industry leaders address youth challenges, opportunities at Lagos PR Stakeholder Summit

Industry leaders recently gathered at the Lagos Public Relations Stakeholders’...

First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...

Features

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be....

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with...

Rising Fuel Prices: Experts highlight ripple effects on Nigeria’s IMC industry

As petrol prices inch perilously close to ₦1,000 per litre, Nigeria faces...