Spotlight

LATEST NEWS

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

IMC

EXMAN sets stage for inspiring dialogue and celebration at 2025 summit and awards

With fundamental questions at the heart of modern marketing—how to stay truly human...

Tech without soul is just a code, can’t earn loyalty- Babaeko

In a thought-provoking address at the Advertising Industry Colloquium (AIC)3.0 organized...

Features

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content,...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media,...