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ADG Logistics honors Chief John Ajayi, reflects on MARKETING EDGE’s lasting impact

ADG Logistics and Courier Services Ltd has expressed deep sorrow over the passing...

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting...

IMC

ARCON DG clarifies agency’s digital advertising mandate amid regulatory misconceptions

The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr....

Understanding Failure as a Recipe for Building lifelong leadership, impact Legacy

  [caption id="attachment_32056" align="alignnone" width="214"] Godfrey Adejumoh[/caption]   By...

Features

The capital gains tax crossroads: Why Nigeria must balance revenue ambitions with market confidence

Nigeria announced a new Capital Gains Tax (CGT) framework. This move intended...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...