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Opportunity To See Limited extends heartfelt condolences  to MARKETING EDGE

Opportunity To See Limited has expressed deep sorrow over the passing of Mr. John...

QVT Media mourns John Ajayi, salutes legacy that shaped marketing communications

QVT Media has expressed deep sorrow over the passing of Mr. John Olulope Ajayi, Founder...

IMC

FirstBank Cybersecurity Career Webinar spotlights fraud prevention, urges vigilance in digital payments

At a recent cybersecurity webinar hosted by FirstBank, industry experts stressed...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Features

When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Pre-sold and unaware: How emotional bias shapes buying behaviour

 Before a shopper clicks “buy,” they often already made the decision....