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LATEST NEWS

WPP navigates global headwinds with AI, new business win to drive growth

By Felicia Nwosu Despite economic turbulence and mixed quarterly figures, WPP...

IPG defies industry headwinds with robust Q2,H1 results

By Felicia Nwosu Interpublic Group (IPG) reported a 3.6% decline in organic growth...

IMC

OAAN holds AGM month end

  The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans...

Centrespread hauls new businesses

  …charts new strategic direction Centrespread Advertising, a top of...

Features

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape...