Spotlight

LATEST NEWS

Key executive appointments that shaped business leadership in 2025

The year 2025 witnessed unprecedented movement in executive suites across industries...

Major account reviews and wins that reshaped the global advertising landscape in 2025

 The year 2025 will be remembered as a defining period in advertising history, not...

IMC

Ekiti Governor positions state as Nigeria’s new investment hub, projects ₦893bn adspend by 2028

Governor Biodun Oyebanji used his keynote address at the Marketing Edge Awards to...

MARKETING EDGE ONTV hosts Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will spotlight Israel Obatunde, Chief Executive...

Features

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable...