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LATEST NEWS

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

Unilever Nigeria records 65% profit growth in Q1 2025, reports strong start to the year

Unilever Nigeria Plc reported remarkable results for the first quarter of 2025, with...

IMC

Despite huge investment, OOH suffers patronage-report

Despite huge investments on Out of Home OOH, advertisers are yet to fully embrace...

OAAN elects new EXCO members

The Outdoor Advertising Association of Nigeria has elected new executive members...


Features

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic...

How Nigerian brands champion women’s empowerment on IWD 2025

By Seun Johnson This year, Nigerian brands stepped up in remarkable and extraordinary...