Spotlight

LATEST NEWS

When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector,...

MARKETING EDGE founder, John Ajayi, honoured as burial rites commence with Requiem Mass

Activities marking the burial of the late John Ajayi, Founder, Publisher and Editor-in-Chief...

IMC

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...

FirstBank integrates PAPSS into LIT App for seamless cross-border payments across Africa

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Features

Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding...

International Men’s Day: Celebrating the men who inspire change

Today, the world celebrates International Men’s Day, a moment to honour men...

“All roles, one desk”: The rise of the solo B2B marketer

The volume and speed of B2B marketing have never been higher. Campaigns require...