Spotlight

LATEST NEWS

Power Oil’s Exclusive running Community Initiative: A Blueprint for Experiential fitness Marketing

Power Oil's execution at the Access Bank Lagos City Marathon 2026 represents a significant...

Market research industry charts measured expansion on rising demand for analytic

The global market research services sector continues to gather steady momentum as...

IMC

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...

Ekiti state sets bold tourism agenda as EXCO greenlights policy, 10 year master plan

The Ekiti State Executive Council has taken a decisive and forward looking step by...


Features

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...