Spotlight

LATEST NEWS

Glo reduces rates for calls to major countries

Globacom has announced significant reductions to its International Direct Dialing...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

IMC

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Roseline Abaraonye joins global beauty giant as Marketing Director

Roseline Abaraonye has been named to a senior role as Marketing Director at Imperio...


Features

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents...

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...