Spotlight

LATEST NEWS

‎How JT Agency is redefining TEDx experiences in Africa

‎Africa is experiencing its boldest reawakenings - telling its own stories, rethinking...

Nigeria Regulator Says Qatar Airways Flight Return Was Precautionary, Not an Emergency

Nigeria’s aviation regulator said Saturday that a Qatar Airways flight from Lagos...

IMC

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

Omoefe Ohworakpo, the shooting star of digital marketing bags the EDGE Outstanding Digital Marketing Personality of the Decade

Today, we celebrate  a  star who illuminates the brands she touches. Omoefe Ohworakpo,...

Features

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...