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LATEST NEWS

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...

The $50 Billion Chrome Question: If Google loses its browser, who wins the Internet?

Imagine a world where Google no longer owns Chrome, the most popular browser on the...

IMC

Chain Reactions Launches Nigeria's First Report On Youth Trends

Chain Reactions Nigeria, a Public Relations and Integrated Communications Consultancy...

Carat Emerges World’s Leading Media Agency in Recma Report

Once again Carat has emerged the world’s leading media agency network, after regaining...


Features

The new data-imperative- why quality, consistency, and privacy are the core of future-ready marketing

By Mofeoluwa Awe The marketing industry has undergone a radical transformation...

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

By Felicia Nwosu The conversation around structured pitch fees in Nigeria’s...

How brands are elevating mixology, flavour fusion, to make impactful statement

By Felicia Nwosu As brands continue to catch up with the fast-evolving consumer...