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LATEST NEWS

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...

Pitcher Festival Returns!

Pitcher Festival Returns! Join Us Online from 15–17...

IMC

Carat Media Fuse wins Diageo’s Guinness media Pitch

Carat Media Fuse Nigeria, a Dentsu Aegis global network has won the Diageo Guinness...

Creative Spark acquired by M&C Saatchi PLC

M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent...


Features

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral...

Why brands deserve a place on the balance sheet

By Mofeoluwa Awe In today’s brand-driven economy, where perception often...