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Building Nigeria’s reputation requires collective national effort, summit told

At the heart of the conversation, Nigeria's reputation crisis was framed not as a...

Government is different from country, Fashola tells Nigerians

Babatunde Fashola has drawn a sharp and timely distinction between criticizing government...

IMC

WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Features

AI’s growing role in reshaping Nigeria’s advertising industry

 Slashing budgets and increasing expectations have been constant enemies in...

The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies...

From mass reach to meaningful reach: why marketing effectiveness is being reduced

 For decades, marketers measured effectiveness by volume. The more a brand...