Spotlight

LATEST NEWS

OAAN urges regulatory harmony as Akinsiku addresses court rulings, OYSAA directive, AI, and industry reforms

The President of the Out of Home Advertising Association of Nigeria OAAN, Sola Akinsiku,...

X3M Ideas climbs global creative rankings again

Over the years, several Nigerian agencies have steadily shaped the country’s creative...

IMC

Mark Read named chairman Kantar Media

Mark Read has been appointed chairman of Kantar Media, the data and audience measurement...

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

Features

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become...

Bridging the preparedness gap: are CMOs ready for the AI era?

Artificial Intelligence has moved from theoretical promise to transformative...