Spotlight

LATEST NEWS

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...

O’tega Ogra warns Government must act to curb digital misinformation risks

The Senior Special Assistant to President Bola Tinubu on Digital and New Media, Strategic...

IMC

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

Features

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...