Spotlight

LATEST NEWS

Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company's chief marketing officer, Lesya Lysyj, will be leaving after...

Kantar appoints Daniel Oseman Managing Director for West East and Central Africa

Kantar has strengthened its leadership structure across Africa with the appointment...

IMC

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

Features

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk...