Spotlight

LATEST NEWS

Africa is not waiting to be discovered, it is setting the pace – Osato Evbuomwan

A growing cultural awakening across Africa is beginning to reshape how global brands...

Farewell to a pioneer: Alhaji Jimoh Atanda Lawal (1943–2026)

The Nigerian advertising industry has lost one of its foundational pillars, Alhaji...

IMC

Executive transition signals a new phase at UBA

United Bank for Africa has unveiled a fresh round of executive appointments set to...

MARKETING EDGE ONTV dedicates full broadcast to life and legacy of John Olulope Ajayi this Wednesday

This Wednesday, MARKETING EDGE ONTV will dedicate its entire 30 minute broadcast...

Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...