Spotlight

LATEST NEWS

Meta, Google face “Big Tobacco Moment” as social media addiction trial intensifies

Tech giants Meta and Google could be heading toward a regulatory and reputational...

Omnicom Media tops RECMA global rankings across all four regions

Omnicom Media has been named the best-performing global media group in the latest...

IMC

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...


Features

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe...