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LATEST NEWS

02 Academy condoles with MARKETING EDGE on the passing of its Founder & Publisher, John Ajayi

Dear Marketing Edge Team and the Family of Mr. John Ajayi, On behalf of everyone...

Insight Publicis condoles with MARKETING EDGE on the passing  of its  Founder & Publisher, John Ajayi

It is with deep shock and profound sadness that the entire Insight Publicis family...

IMC

SERAS Africa Sustainability Awards celebrates 19th edition, honours continent’s impact leaders

The 19th edition of The SERAS Africa Sustainability Awards, widely acclaimed as the...

MARKETING EDGE hosts Dr Olalekan Fadolapo  this Wednesday

Foremost marketing and advertising programme, MARKETING EDGE ONTV, will this Wednesday...


Features

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes....

The new growth equation: Why successful brands are learning to do more by owning less

For decades, brand expansion followed a predictable script: expand aggressively,...

No Ad can save a bad product: why 2026 will demand brutal honesty from brands

Boardrooms and campaign evaluations have been revisiting one lesson from 2025...