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Detty December drives new wave of festive experiences, tourism boom, creative industry potential

The Nigerian entertainment and media (E&M) sector is poised for significant...

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified...

What traditional magazines teach us about digital marketing

By Mofeoluwa Awe In the age of instant content and digital marketing, where...