Spotlight

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Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

IMC

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...


Features

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure...