The Federal Ministry of Industry, Trade and Investment has announced the relaunch of the National Talent Export Programme (NATEP), a bold initiative led by the Honourable Minister,...
Globally today, there is an overwhelming fear as consumer behavior shifts rapidly and channels multiply.
This new trend is making new brands face the challenge of creating meaningful...
A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr Omotola Bamigbaiye-Elatuyi, PhD, FNIMN, MCIoD, is set to bring her signature brilliance, bold thinking,...
The Advertising Regulatory Council of Nigeria (ARCON) has announced a full-scale investigation into a staggering ₦1 billion advertising debt allegedly owed by Emerging Markets Telecommunications...
By Ralph Tathagata
The landscape of advertising and marketing has shifted significantly in the last few years. The revolutionary shift began in earnest when social media opened up...
Digital streaming continues to reshape the media landscape, and YouTube is leading the charge. The platform has firmly established its dominance among streaming services, proving its...
By Ralph Tathagata
The landscape of advertising and marketing has shifted significantly in the last few years. The revolutionary shift began in earnest when social media opened up...
Digital streaming continues to reshape the media landscape, and YouTube is leading the charge. The platform has firmly established its dominance among streaming services, proving its...
MARKETING EDGE is thrilled to announce that respected marketing strategist and brand builder, Lola Marcus, will speak at the 2025 Second Quarterly Virtual Summit.
Meanwhile, the...
In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing culinary scene, a simple, classic biscuit has gone far beyond its original form to become...
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