Spotlight

LATEST NEWS

Havas Media Network retains Hyundai Motor Group for 15th consecutive year

Havas Media Network, in collaboration with INNOCEAN's international team in Seoul,...

Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company's chief marketing officer, Lesya Lysyj, will be leaving after...

IMC

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...

O’tega Ogra warns Government must act to curb digital misinformation risks

The Senior Special Assistant to President Bola Tinubu on Digital and New Media, Strategic...


Features

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead,...