Spotlight

LATEST NEWS

DStv to offer dual commentary in English and Pidgin for AFCON 2025

DStv has announced that it will introduce dual commentary options in English and...

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

IMC

A new walk begins as Oyetola Akeredolu becomes Diageo’s Johnnie Walker Brand Guardian for Africa

There are career moves and then there are moments that feel like destiny taking a...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...


Features

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...