Spotlight

LATEST NEWS

Brewing industry flags concerns over 2026 to 2028 excise framework, engages industry ministry

Stakeholders in Nigeria’s brewing ecosystem have intensified discussions around...

Lafarge Africa honours trade partners at the 2025 customer and transporter awards

Lafarge Africa Plc, a leading innovative and sustainable building solutions company...

IMC

Industry practitioners highly optimistic about Ad spend in 2026

Marketing communications professionals across Nigeria are expressing strong confidence...

MARKETING EDGE visits Bab-Es-Salam Orphanage, donates food supplies

Nigeria’s foremost brand-centric advertising and marketing magazine, MARKETING...

Features

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...