Spotlight

LATEST NEWS

MARKETING EDGE ONTV  hosts  EXMAN President today

MARKETING EDGE on TV, Nigeria’s leading brand-centric advertising and marketing...

Nestlé strengthens strategic pivot following mixed year

Nestlé has reported its full year 2025 performance, and the global food group clearly...

IMC

From volatility to victory: How Nigeria’s leading brands  rewrote  rules in 2025, prepared for a more disciplined 2026

As the curtain gradually falls on 2025, Nigeria’s corporate earnings story reads...

JLR resets its global marketing direction

After months of intense evaluation, Jaguar Land Rover has taken a decisive step in...

Features

When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising....

The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are...

As America tightens the gate, African Tech talent faces a harder road west

 For years, the United States was the top choice for digital talent from Africa....