Spotlight

LATEST NEWS

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...

IMC

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

NCC, CBN move to end airtime, data losses with instant refund framework

As part of its plan to protect Nigerian telecom consumers, the Nigerian Communications...

Features

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year...

What the year took from us, and what it gave back to marketing

 The year did not come softly. It did not seek authorization. Instead, it took...

The logo redesigns that defined the year and the ones that didn’t need to

 For many years, logos have served as the most consistent elements in brand...