Spotlight

LATEST NEWS

M&C Saatchi bags U.S. Soccer account for 2026 FIFA World Cup

M&C Saatchi North America has been appointed strategic integrated marketing agency...

Global Alliance President backs Nigeria to deliver historic World PR Forum

Professor Justin Green, President Global Alliance for Public Relations and Communication...

IMC

Reputation Management Summit charts new course for Nigeria’s global image

Leaders from across Nigeria’s public and private sectors gathered in Abuja recently...

Nigeria’s perception shaped by fragmented narratives — YBO

Nigeria’s reputation has been shaped more by fragmented narratives than by coordinated...

Features

After the out-of-office ends: What returning to work really feels like

The holiday season is over and emails have returned. Meetings, deadlines, and...

When shade sells: The quiet power of backhanded marketing

There’s a specific type of compliment that goes sideways. While it appears...

From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of...