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Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

IMC

Features

The beauty of marketing, PR strategies tailored at niche interests – Tokunboh George Taylor

The Nigerian marketing communications industry in 2024 demonstrated remarkable...

Shots that save: how brands can champion the immunization conversation

By Mofeoluwa Awe Brands, marketers, and creative agencies have a significant...

Cybersquatting: the silent threat lurking in the digital shadows

By Mofeoluwa Awe In the ever-changing digital landscape, the integrity of a...