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LATEST NEWS

MARKETING EDGE Group mourns with New Crystal Communications over  demise of loyal industry leader, Ben Ilo

The MARKETING EDGE Group has joined the rest of the Integrated Marketing Communications...

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

IMC

Features

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...

Powering brand growth, marketing strategies with connected data

Powering brand marketing strategies with connected data plays a huge role in...