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Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

IMC

Features

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...