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The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...

IMC

Features

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp,...