Spotlight

LATEST NEWS

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

FirstBank’s MREIF: Secure property nationwide with N100 million loan access

How FirstBank is quietly Rewriting Nigeria’s Homeownership Story The dream by...

IMC

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

Publicis strengthens market dominance with AI-powered revenue, profit expansion

Publicis Groupe has reinforced its position as the advertising industry’s strongest...

Features

Personalisation isn’t the advantage anymore. Precision is

There was an era when personalisation appeared enchanting. You received an email...

AI doesn’t create intelligent enterprises, people do

 The urgency to become “AI-driven” has assumed a recognizable form. Organizations...

Breaking consumers out of autopilot

Consumers no longer choose brands in numerous categories. Instead, they are...