Spotlight

LATEST NEWS

Maxxconnection raises the bar as brand builders, health lifters through Maxxcare, with bold outreach at Ketu Motor Park

In a rare display of corporate compassion, Maxxconnection Limited, through its well-established...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

IMC

Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029

Nigeria’s advertising landscape is undergoing a major digital transformation, with...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...


Features

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask...