Cannes Lions campaigns that crossed the line have sparked intense debate within the industry. This has  revealed how the pursuit of prestige can sometimes overshadow ethics. While...

A new report from the National Advertising Division of BBB National Programs, a non-profit self-regulation body in the US, states that consumers are growing more wary of creator-driven...

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications Plc and Emerging Markets Telecommunications Services Limited (9mobile) have officially announced...

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close, a move that underscores the network’s evolving leadership strategy amid sweeping organisational...

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby signalling new era of intelligent customer engagement As artificial intelligence continues to reshape...

WARC report recently  has warned brands against decline in quality, emphasises consistency, emotional resonance. It highlighted  the urgent need for marketers to align brand promises...

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby signalling new era of intelligent customer engagement As artificial intelligence continues to reshape...

WARC report recently  has warned brands against decline in quality, emphasises consistency, emotional resonance. It highlighted  the urgent need for marketers to align brand promises...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again, which is a testament to the fintech giant’s unwavering impact on global commerce and African innovation....

The Corporate Affairs Commission (CAC) has taken a bold step toward transforming Nigeria’s business landscape by launching an AI-powered portal that promises to complete company registrations...