Outori Ltd appoints Ajayi Associate Head of Strategy
By Zion Rufus
Outori Ltd, one of the fastest growing experiential marketing agencies in Nigeria has appointed marketing maverick, Femisire Ajayi as its Associate Head of Strategy.
Ajayi brings over ten years of experience in brand strategy, experiential and events marketing, proprietary asset creation, sports marketing, media, and event production to his new role where he will be responsible for directing the creative team in the delivery of actionable plans that speak to the consumers, meet the clients’ needs and solve their business problems.
Prior to his new appointment, he served as Director, Innovation and Strategy at HS Media Group, owners of HotSports, HS Studios and Primedia Intl. In the course of career, he has also served in varying capacities at companies like Proximity Communications Nigeria, Buckwyld Media Ltd, Bosworth Marketing Consulting, and GDM Group where he was actively involved in the distillation and response to clients briefs including Diageo (Guinness Nigeria), British American Tobacco, Reckitt Benckiser, LaFarge, FanMilk, and Maggi accounts amongst others.
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