OAAN partners WOAA on global outdoor advertising practice
The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards establishing a strategic business relationship with World Outdoor Advertising Association (WOAA) with a view to leveraging global best outdoor advertising practices.
The Association which is umbrella body of over one hundred private outdoor advertising companies in Nigeria believes that a high incidence of quackery and unprofessional practices remains a major challenge in the industry operations and, to this end, the group said it would deploy all available measures to tackle the menace and instill effective regulations in the industry.
The Association’s President, Emmanuel Ajufo, who disclosed the groups position in a chart with MARKETING EDGE noted that the organisation was being bedeviled with a lot of professional irregularities, and added that, OAAN, under his leadership would explore every means by leveraging with similar international and local regulatory bodies to address the problem.
The OAAN boss who regretted that similar alliances in the past with outdoor advertising groups in the west African sub region had met with little or no successes pointed out however that the association was embarking on deliberate measures through initiating legal actions against foreign outdoor companies who do business in Nigeria without falling in line with laid down outdoor advertising rules and regulations.
Commenting on the issue of 120 days payment terms newly introduced by major advertisers to media owners, Ajufo who also is Managing Director of OTS Limited described as “suicidal” the new payment proposals, adding that industry stakeholders needed to come to a round table to deliberate on ways out of the debts controversy.
Taking a retrospective examination of business performances in the out sector, especially in the just ended first half of the year 2019, the OAAN boss noted that businesses had faired not too well in the period due to the dwindling general economic fortune in the country, but expressed optimism that businesses may take a positively turn in the course of second half of the year should the government put up favourable economic policies.
He lamented government’s insensitivity to the plight of the advertising industry in Nigeria which has manifested in the governments non-challant attitude towards constituting the governing council of APCON, while stressing the need for stakeholders in the industry to initiate a joint positive action to reverse the trend.
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