Nwanne Di Uto campaign, clarion call for Igbo unity
‘Obu’ro etu mmadu ji gbu agazi na ahu ka’oge ji gbu agizi nor na’anya’, so says an Igbo adage that is translated – when you kill a fly on your body you do not use the same vehemence and energy when the fly is perched near your eyes. The adages enumerate the wisdom behind using diplomacy to manage sensitive issues rather than resort to violence which can sometimes manifest into self-inflecting pain.
The current violent situation being reported in the South-Eastern part of Nigeria is one of those, abnormalities initially unknown to Igbos, where a lot of diplomacies are required to establish a lasting resolution in the once very peaceful and well-known home to one of the most industrious people in the planet.
No matter the reason behind the spate of violence, one fact remains eternally true – ‘an idle hand is the devil’s work shop’. Known for hard work and meritorious individual achievements, the Igbos undoubtedly have done well in providing employment and infrastructure for themselves.
Many believe since the Igbos are the major importers and exporters of goods in and out of Nigeria if the ports in the Niger-Delta region are renovated and upgraded the Igbos could turn the SouthSouth and South-East regions into major business hubs just like Lagos. Ports such as Warri, Sapele, Koko, Burutu, Degema, Calabar, and Toki are within the catchment areas of Igbo land and will organically spark growth and provide employment for people in the two regions.
This could also crash the cost of goods and reduce inflation in the country as the cost of transporting goods from Lagos, an extreme edge of the country, to other parts of the country would drastically reduce to the benefit of the consumers if more centralized and alternative ports are accessible. Igbos are known as builders and blessed with entrepreneurial skills.
This talent in business has seen many young Igbo Boys benefit from the popular Igba Boi initiative.
The initiative is a subset of the internationally acclaimed Igbo Apprenticeship Scheme that is currently being studied by various first-class universities around the world such as the Harvard Business School. The Igba Boi initiative has received overwhelming support from Hero Lager, a product from the stables of International Breweries, a proud member of the world’s biggest brewer with more than 400 beer brands, AB InBev.
Hero Lager, popularly called, the pride of the East and “O’Mpa”, is a cultural brand mostly preferred by Easterners and those who appreciate quality beer. The Igba Boi scheme being supported by the lager brand has seen many Igbo apprentices receive millions to start up their businesses as graduates from the tutelage of their trade master.
This has reduced unemployment among the Igbos and empowered many more that depend on the success of the beneficiaries of the Hero Igba Boi initiative.
Hero Lager Nwanne Di Uto campaign which was launched recently in a brilliant style promotes unity amongst the Igbos because without peace and love there would be no thriving community or business. The campaign is tagged ‘Nwanne Di Uto’, which means – ‘Brotherhood is Sweet’.
Nwanne Di Uto brought together Igbos from various walks of life in one location where they all embraced one another in unity and love. The Igbo brothers were reminded of their rich identity as Igbos and musicians from Igbo extraction such as P-Square, IllBliss, Zoro, Nkem Owoh, and White Money, among others, performed and thrilled the large crowd of Igbos.
Nwanne Connect, a fore runner to Nwanne Di Uto, is the celebration of the Igbo legacy of brotherhood. Hero Lager brand is known for celebrating the Igbo culture, promoting brotherhood, kinship, hard work and culture. Nwanne Connect is riding on the heels of a successful Ahagiefula! meaning ‘May Your Name Never Be Forgotten’ campaign, organized last year by Hero Lager.
Nwanne Di Uto brought together Igbos within and outside Nigeria. It served as a highly needed soothing balm to Igbo land. Nwanne Di Uto seeks to remind every Igbo man, the peace-loving people from the East of the benefit of living together in peace and love and more importantly as brothers.
Igbos symbolise heroes everywhere they go. It is said that wherever you travel and you cannot find an Igbo man living there, then no one can survive in that environment, leave while you can.
Igbos add value to any community they live in and it is also said that after the host indigene of every community in Nigeria the second largest tribe is the Igbos because Igbos are the most peaceful and embracing visitors. Igbos need to bring back some of the peace home.
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