The Lagos Chapter of the Nigerian Institute of Public Relations will hold its February monthly meeting on Thursday, February 5, 2026, with a focus on confronting the real world demands of contemporary public relations practice.

The session, titled “Public Relations That Works: What It Really Takes to Succeed in Practice Today,” has been designed as an interactive forum rather than a traditional lecture, according to organizers.

Beyond Theory: A Deliberate Pause for Reflection and Recalibration

“This is not just another gathering; it is a deliberate pause for reflection, honesty and recalibration in a profession that is changing faster than ever,” the chapter said in a statement announcing the meeting.

Consequently, the organizers emphasized that the session aims to move beyond theory, clichés and idealized narratives to address the actual challenges facing PR practitioners today.

Member Driven Discussions Take Center Stage

What distinguishes this edition from regular monthly meetings is the active role members will play in shaping the conversation. Indeed, the chapter said experiences, challenges, questions, disagreements and insights from participants will form the backbone of the discussion.

“Whether you work in consultancy, government, corporate communications, media relations, academia, or are building your professional journey, your voice matters. The collective intelligence in the room is the real curriculum,” the statement read.

Four Key Reasons to Attend the Session

Furthermore, the chapter outlined several compelling reasons why members should attend the session in large numbers. These include the opportunity to benchmark personal and organizational practice against current realities and learn directly from one another rather than from prepared notes alone.

Additionally, the meeting aims to strengthen professional solidarity at a time when PR professionals must be more intentional, ethical and strategically grounded. Moreover, it will help redefine what effective public relations truly means in Nigeria’s current context and globally.

Practical Focus on What Works, Not Just What Sounds Good

“This is a session for those who want PR that works, not just PR that sounds good,” the organizers said. “It is for professionals who are willing to listen, contribute, challenge assumptions and leave with clearer thinking and renewed professional purpose.”

In light of this, the chapter strongly encouraged all members to attend and participate fully, noting that the future of the practice is shaped not only by external forces but by the quality of conversations practitioners are willing to have with themselves and with one another.

Building Professional Networks Through Regular Engagement

Meanwhile, the NIPR Lagos Chapter monthly meeting, also known as the PR Clinic, provides a regular platform for public relations professionals in Lagos to discuss industry issues, share experiences and strengthen professional networks.